170+ AMAZING CONTENT MARKETING IDEAS TO BUILD THE BEST EMPLOYER BRANDING COMMUNICATION STRATEGY

Updated: Jun 22, 2021

ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC


Engaging talent is not easy. More so because of the pandemic, the disruption and the digital competition that has intensified during this time to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content, we have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in a meaningful and engaging way.


WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE


Focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions. You can use both long form content and short form content to work in your brand's favor. Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories - short, sweet, helpful. So that it leads to more interactions with the audience.


So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.


Here you go with the ultimate curation of best content marketing formats:


Examples of Long-Form content formats:

  1. Achievements

  2. Bestsellers

  3. Blogs

  4. Brochures

  5. Case studies

  6. Certifications

  7. Checklists

  8. Contributions

  9. Communities

  10. Comparisons

  11. Courses

  12. CSR info

  13. Day in Life

  14. Decision Tree

  15. Do's & Don'ts

  16. Documentary

  17. Ebooks

  18. Emailers

  19. Employee stories

  20. Employee Generated Content

  21. Explanatory Videos

  22. Factsheets

  23. Fictions

  24. Films

  25. Funding news

  26. Guides

  27. How to’s

  28. Industry News

  29. Ingredients

  30. Innovations

  31. Insights

  32. Inspiring Role Model Stories / Inspirational Content

  33. Instructions

  34. Interviews

  35. Issues

  36. Learning's

  37. Lessons

  38. Lives - transcripts

  39. Making of...

  40. Media Articles

  41. Meet the Team

  42. Member Only content

  43. Metrics

  44. Mysteries

  45. PDFs

  46. Podcasts

  47. Powerpoints

  48. Press Release

  49. Product Showcases

  50. Products We Use

  51. Real Life

  52. Reasons why?

  53. Reports

  54. Results

  55. Reviews

  56. Roles we have

  57. Scripts

  58. Secrets

  59. Slideshare

  60. Solutions

  61. TEDx Talks

  62. Tests

  63. Tips

  64. Tools

  65. Tours

  66. Trends

  67. Ultimate guides

  68. Updates

  69. Vlogs

  70. Ways

  71. Webinars

  72. Webcast

  73. Whitepapers

  74. Video series

  75. Q & As


Examples of Short-Form content formats:

  1. Advices

  2. Affirmations

  3. Artwork

  4. Ask Me Anything (AMAs)

  5. Avatars

  6. Awards

  7. Advertisements

  8. Before and after

  9. Behind the stage

  10. Bots

  11. Breaking news

  12. Career journeys

  13. Cartoons

  14. Challenge of the Day

  15. Chats

  16. Charts

  17. Cinemagraphs

  18. Clips

  19. Code puzzles / Solve a Code

  20. Community Murals

  21. Content calendar

  22. Contests

  23. Copy writing

  24. Crack the Code

  25. Diagrams

  26. DIYs

  27. Doodles

  28. Elevator pitches

  29. Examples

  30. Expectations Vs Reality

  31. FAQs

  32. Festive Wishes

  33. Fliers

  34. Flowcharts

  35. Follow the Pet

  36. Funny videos

  37. Games

  38. Get to know me

  39. Gen Z Slangs

  40. Gifs

  41. Graphs

  42. Goals

  43. Habits

  44. Hacks

  45. Happenings

  46. Hashtag branding

  47. Have you been to...

  48. Highlights

  49. Hobbies

  50. Infographics

  51. Interests

  52. Instagrams stories

  53. Invitations / Invites

  54. Jokes / Humor

  55. Job Tiles (TM)

  56. Jobgrams

  57. Listicles

  58. Memes

  59. Mistakes

  60. Moment of the day

  61. Myths

  62. Micro stories

  63. Moment marketing posts

  64. Mockumentary

  65. Offers

  66. Outfit of the day

  67. Personas

  68. Polls

  69. Postcards

  70. Puzzles

  71. Quotes

  72. Raw Videos (phone videos)

  73. Remix on Reactions

  74. Repurpose Images

  75. Skills

  76. Selfies

  77. Sms

  78. Sneak Peeks

  79. Social media posts

  80. Stats sheet

  81. Step by Step

  82. Taglines

  83. Templates

  84. Testimonials

  85. Tinder Bio / Profiles

  86. Trending Challenge

  87. Trending Music

  88. Tricks

  89. Trivia

  90. Tweets

  91. Types

  92. Venn Diagrams

  93. Virtual Billboards

  94. What's in it for me?

  95. Question of the week

  96. Quizzes

  97. Etc. (coz we don't know what new trends will spring up in 2021, so we always leave room for something new, something extra)


Don't forget to create supporting visuals, illustrations to make your employer branding content more appealing.


And to articulate the ROI of your content marketing plan, measure the following:

  • reach and engagement for career-related opportunities on your social channels

  • best and worst performing content formats e.g. vlogs, reports, cinemagraph, videos, gifs etc.

  • top online channels

  • follower increase on career related social channels

  • traffic on careersite coming from content on social media

We hope this article did give you 'some idea' about 'new ideas' in using content marketing to elevate your employer brand.


Also do you think we have missed a format? Please do share content ideas that have worked for you in the comments section below!








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