170+ AMAZING CONTENT MARKETING IDEAS TO BUILD THE BEST EMPLOYER BRANDING COMMUNICATION STRATEGY

ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC

Engaging talent is not easy. More so because of the pandemic, the disruption and the digital competition that has intensified during this time to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content, we have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in a meaningful and engaging way.

WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE

Focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions. You can use both long form content and short form content to work in your brand's favor. Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories - short, sweet, helpful. So that it leads to more interactions with the audience.

So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.

Here you go with the ultimate curation of best content marketing formats: