INDIA'S
Out Of The Bulb®
DIGITAL EMPLOYER BRANDING
BOUTIQUE CONSUL-TENCY
We are NOT a traditional employer branding consultancy or an overworked advertising agency
WE ARE A CUSP BRAND,
WE MAKE THE 'X' WORK FOR YOU
Phoenix TalentX Branding is your neo-employer branding partner. We activate the 'X' factor that differentiates your brand in an overly competitive talent market.
The 'X' in TalentX stands for the multiplier effect of 3 brands - business, employer & employees' personal brands that we channelize to showcase your talent brand authentically.
'X' also denotes the unique experience your brand will offer to its talent group at every touch point. An experience that builds brand stickiness and evokes strong emotions from your preferred talent base.
WE ARE OUT OF THE BULB®,
WE OUTWIT CREATIVITY
Phoenix TalentX Branding is not out of the box but out of the bulb. Our currency is never-done-before ideas and innovative execution at hyper-loop speed. We differentiate your brand every step of the way.
Whether it's your content or design or omni-channel execution, your talent group will experience you very differently once Phoenix TalentX Branding activates your creatively energized and, digitally enhanced employer brand story.
WE CUSTOM-BUILD,
ONE-OF-A-KIND TALENTX CAMPAIGNS
Riding on the power of global best practices, talent insights and specialization in integrated media, the Phoenix TalentX Branding campaigns and interventions, showcase your company as a unique place to work.
We use artificial intelligence, bots, virtual reality, 3D animations, 360 degree videos, transparent videos and latest marketing, graphic trends... very tartly and innovatively.
WE ARE INVESTED,
OUR FOUNDER MORPHS YOUR BRAND
We work with a handful of clients on long-term engagements only.
Our Founder, Amandeep Kaur with a credible experience of over two decades with Fortune500 companies, start-ups along with a FULLY REMOTE, high performance team comprising writers, designers, videographers, technologists, PR professionals etc. work on a Microsoft cloud work environment to ensure business continuity at all times.
Our Founder personally works on your brand to unearth brand nuggets that will make your brand shine in an overly cluttered market.
Read our Founder's brand commentary, blogs, and media coverage.
WE HAVE A VIBE,
WE DO CONSCIOUS BRANDING®
We are intuitive. We add depth and unique brand guidance. We make the unconscious brand sentiments, conscious. We have the gift to unveil and unravel special gifts of your brands. We add nuances and shades to your brands' that you possibly never thought about before.
We create SIGNATURE content. And that is how we transform your brand story.
We call this phenomenon
BRAND FLOWERING®
It truly is the most-unique offering from a branding company!
REALIZE THE
X PONENTIAL POWER OF YOUR BRANDS
BUSINESS X EMPLOYER X PERSONAL
PHOENIX TALENTX BRANDING IS
PURPOSE-BUILT
TO ADVANCE EMPLOYERS
AND EMPLOYEES' BRANDS
IN TODAY’S COMPETITIVE
TALENT MARKET
Phoenix Employer Branding Services
Our TalentX Promise =
Advertising Agency Style Execution
X
Employer Branding Consultancy Type Impact
EMPLOYER BRANDING STRATEGY
TALENTX
(EMPLOYER) VALUE PROPOSITION
EMPLOYER BRANDING
COMMS &
PROGRAMS
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India Entry Strategy
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Talent Brand Audit
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Employer Brand SWOT Analysis
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Employer Brand Positioning
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Employer Brand Strategies and Tactics
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Talent Brand Differentiators
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Employer Brand Awareness & Promotion
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Social Media Strategy
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PR/Media Strategy
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Digital Marketing
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Events Strategy
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Etc.
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Talent Research
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Talent Insights
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Niche Skills Motivations & Drivers
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EVP Development
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EVP Pillars
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Employer Brand Identity
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EVP Posters, Captions and Designs
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EVP Slides or Pictures or Frames for WhatsApp and LinkedIn Engagement
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EVP Explainer Video
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EVP Activations
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EVP Animations, GIFs,
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30 Seconders or Reels
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Brand Differentiator Informatic Videos
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Employer Branding Videos featuring employees, leaders and motion graphics
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EVP-led Office Rebranding
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EVP-led Guerilla Marketing
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EVP Jobgrams or Careergraphs
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Etc.
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Internal Communications
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Candidate Communications
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Recruitment Marketing
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Talent Acquisition Targeted Ads Campaigns
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Social Media Content Development
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Social Media Page Management
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Employee Advocacy
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Culture Comms
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POSH Branding
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Referral Campaigns
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Careersite Content
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Careersite Development (Interactive, Motion Graphics Etc.)
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Campus Branding
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Campus Engagement Plans
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Employee Engagement Programs
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Hackathons
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Thought Leadership
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Company Blogs, People Stories
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Industry Event Sponsorships
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Booth Branding
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Alumni Channels
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Diversity Branding
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Disability Talent Branding
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LGBTQ+ Program Branding
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Personal Branding Workshops
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Employees as Micro-Brand's Training
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Virtual Reality Games
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Billboards
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LinkedIn Targeted Ads
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Spotify Ads
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Instagram Ads
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Etc.
HUMANIZE
YOUR TALENT BRAND FOR GENY / GENZ
FAQ'S
EMPLOYER BRANDING
TOP 100 QUESTIONS & MORE
Answered
What is meant by employer branding?
Employer Branding is all things a company does both internally and externally to enhance its brand recognition and reputation in order to recruit and retain top talent.
What are the types of employer branding?
There are two types of employer branding that a brand needs to focus on i.e. create a great place to work and communicate that you are a great place to work. This encompasses building a nurturing and respectful culture, conducive physical workspaces, progressive people policies, career development and reward programs and wellness benefits that engage and retain employees. And using effective online and offline channels and communication strategies to promote their employer brand story.
What are the benefits or importance of employer branding?
The truth is whether you have a employer brand awareness program or not, if people have enjoyed working for your company for over 2-5 years then there is something that is working for your brand and that needs to be communicated to the outer world. The benefits therefore are many: impacts client and customers to buy your products and services, impacts investors to continue investing in your company, impacts talent to perceive you as an employer of choice and impacts your bottom-line by reducing cost to hire and retain employees.
Is employer branding part of HR?
Yes and No. The creation of employer brand and a great place to work rests with HR while the promotion of employer brand on social media, and other channels like events, PR, internal communications rests with Marketing. The leaders and employees are also a part of employer branding as they need to make an active effort to promote the employer brand narrative.
What is the difference between HR branding, employer branding, employee branding and talent branding?
HR Branding relates to HR creating superior communications for the talent programs that they build like progressive people policies on disability hiring. Employer Branding relates to all effort that is put in building your company's reputation as an employer. Employee Branding relates to nurtuting employees as internal and external brand ambassadors. Talent Branding is a sum of an employer brand's effort on engaging current and future talent on social and digital media.
COMING SOON!
OUR E-BOOK WITH ANSWERS TO 400+ QUESTIONS ON EMPLOYER BRANDING!
Re-energize Your
Employer Brand
Story
Leave us a message
Let's Meet or E-meet
Head Quarter
Remote Workplace
THE PHOENIX EYRIE
V-33/8,
Lower Ground Floor,
DLF Phase 3, Gurugram,
Haryana, India
122002
@PhoenixTalentX Social Media Handles
Mon - Fri
10:00 am – 8:00 pm