CONTENT IDEAS FOR EMPLOYER BRANDING 2021

Updated: Apr 23

ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC


Engaging talent is not easy. More so because of the pandemic, the disruption and the digital competition that has intensified during this time to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content, we have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in a meaningful and engaging way.


WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE


Focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions. You can use both long form content and short form content to work in your brand's favor. Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories - short, sweet, helpful. So that it leads to more interactions with the audience.


So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.


Here you go with the ultimate curation of best content marketing formats:


Examples of Long-Form content formats:

1. Blogs

2. Brochures

3. Case studies

4. Comparisons

5. Ebooks

6. Emailers

7. Employee stories

8. Factsheets

9. How to’s

10. Interviews

11. Media Articles

12. Press Release

13. Reports

14. Reviews

15. Ultimate guides

16. Vlogs

17. Whitepapers

18. Videos


Examples of Song-Form content formats:

19. Breaking news

20. Career journeys

21. Cartoons

22. Cinemagraphs

23. Content calendar

24. Doodles

25. Fliers

26. Gen Z Slangs

27. Gifs

28. Hashtag branding

29. Infographics

30. Instagrams stories

31. Job Tiles

32. Jobgrams,

33. Listicles

34. Memes

35. Micro stories

36. Moment marketing posts

37. Postcards

38. Social media posts

39. Stats sheet

40. Tweets

41. Etc. (coz we don't know what new trends will spring up in 2021, so we always leave room for something new, something extra)


Don't forget to create supporting visuals, illustrations to make your employer branding content more appealing.


And to articulate the ROI of your content marketing plan, measure the following:

  • reach and engagement for career-related opportunities on your social channels

  • best and worst performing content formats e.g. vlogs, reports, cinemagraph, videos, gifs etc.

  • top online channels

  • follower increase on career related social channels

  • traffic on careersite coming from content on social media

We hope this article did give you 'some idea' about 'new ideas' in using content marketing to elevate your employer brand.


Also do you think we have missed a format? Please do share content ideas that have worked for you in the comments section below!








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