ENGAGING & SNACKABLE CONTENT MARKETING PLAN TO ENGAGE TOP TALENT DURING A PANDEMIC
Engaging talent is not easy. More so because of the pandemic, the disruption and the digital competition that has intensified during this time to attract and engage talent. Sometimes you are at your wits end for ideas to create new kinds of content, we have therefore put together an exhaustive list of content generation formats that you can use to put your employer value proposition in front of your target audience in a meaningful and engaging way.
WHY? BECAUSE CONTENT IS THE FUEL THAT FEEDS YOUR EMPLOYER BRANDING ENGINE
Focus on building excitement and eliciting an emotional response from not only your candidates but also your employees. Generate a feeling of pride, tug their heart strings and alter brand perceptions. You can use both long form content and short form content to work in your brand's favor. Long-form content offers great depth of information on your company and its mission, relevant industry topics. It must have substance and purpose in order to be deemed useful by your talent group. While short form content need to be like instagram stories - short, sweet, helpful. So that it leads to more interactions with the audience.
So when you want to educate and inform your talent group use long form content and when you want drive engagement and give updates use “snackable content” by adding relevant buzzwords, and imagery.
Here you go with the ultimate curation of best content marketing formats:
Examples of Long-Form content formats:
Achievements
Bestsellers
Blogs
Brochures
Case studies
Certifications
Checklists
Contributions
Communities
Comparisons
Courses
CSR info
Day in Life
Decision Tree
Do's & Don'ts
Documentary
Ebooks
Emailers
Employee stories
Employee Generated Content
Explanatory Videos
Factsheets
Fictions
Films
Funding news
Guides
How to’s
Industry News
Ingredients
Innovations
Insights
Inspiring Role Model Stories / Inspirational Content
Instructions
Interviews
Issues
Learning's
Lessons
Lives - transcripts
Making of...
Media Articles
Meet the Team
Member Only content
Metrics
Mysteries
PDFs
Podcasts
Powerpoints
Press Release
Product Showcases
Products We Use
Real Life
Reasons why?
Reports
Results
Reviews
Roles we have
Scripts
Secrets
Slideshare
Solutions
TEDx Talks
Tests
Tips
Tools
Tours
Trends
Ultimate guides
Updates
Vlogs
Ways
Webinars
Webcast
Whitepapers
Video series
Q & As
Examples of Short-Form content formats:
Advices
Affirmations
Artwork
Ask Me Anything (AMAs)
Avatars
Awards
Advertisements
Before and after
Behind the stage
Bots
Breaking news
Career journeys
Cartoons
Challenge of the Day
Chats
Charts
Cinemagraphs
Clips
Code puzzles / Solve a Code
Community Murals
Content calendar
Contests
Copy writing
Crack the Code
Diagrams
DIYs
Doodles
Elevator pitches
Examples
Expectations Vs Reality
FAQs
Festive Wishes
Fliers
Flowcharts
Follow the Pet
Funny videos
Games
Get to know me
Gen Z Slangs
Gifs
Graphs
Goals
Habits
Hacks
Happenings
Hashtag branding
Have you been to...
Highlights
Hobbies
Infographics
Interests
Instagrams stories
Invitations / Invites
Jokes / Humor
Job Tiles (TM)
Jobgrams
Listicles
Memes
Mistakes
Moment of the day
Myths
Micro stories
Moment marketing posts
Mockumentary
Offers
Outfit of the day
Personas
Polls
Postcards
Puzzles
Quotes
Raw Videos (phone videos)
Remix on Reactions
Repurpose Images
Skills
Selfies
Sms
Sneak Peeks
Social media posts
Stats sheet
Step by Step
Taglines
Templates
Testimonials
Tinder Bio / Profiles
Trending Challenge
Trending Music
Tricks
Trivia
Tweets
Types
Venn Diagrams
Virtual Billboards
What's in it for me?
Question of the week
Quizzes
Etc. (coz we don't know what new trends will spring up in 2021, so we always leave room for something new, something extra)
Don't forget to create supporting visuals, illustrations to make your employer branding content more appealing.
And to articulate the ROI of your content marketing plan, measure the following:
reach and engagement for career-related opportunities on your social channels
best and worst performing content formats e.g. vlogs, reports, cinemagraph, videos, gifs etc.
top online channels
follower increase on career related social channels
traffic on careersite coming from content on social media
We hope this article did give you 'some idea' about 'new ideas' in using content marketing to elevate your employer brand.
Also do you think we have missed a format? Please do share content ideas that have worked for you in the comments section below!