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November 26, 2019

Let’s face it; social media is radically overtaking every other way of captivating the talent. With over 3.2 billion users, it has become the new sweet spot for the employer-employee matchmaking. According to LinkedIn, 49% of all professionals are following companies o...

September 2, 2019

We are just six months away from the most awaited year of the century, “Year 2020”. While analysts are busy predicting what new does 2020 hold for culture, technology, sciences, business and banking, we at Phoenix TalentX Branding are ready to give you a lowdown on how...

August 2, 2017

700,000 searches per month.

Yes, you read it right, Diversity is that popular on google! It is 2 times more searched than the erstwhile most loved word “culture” in the corporate dictionary.

Diversity is not only popular but also most relevant in today’s time, when the w...

May 25, 2017

The new headlines are full of rampant layoffs in the Indian IT sector – some denying the development, others acknowledging it. While the situation looks grim, it clearly sends strong messages to the workforce – “reskill or perish”. And to the employers – “protect your...

January 16, 2017

Before I share my perspective, I would like you to observe these two pictures of LinkedIn posts from the same company – one post as an employer, another from one of its employee’s.

(these pictures from Oracle are for reference purposes only)     


November 23, 2016

I am not attempting to answer this question but I am genuinely perturbed at hiring teams not being able to solve for candidate experience. Because it is as simple as ‘making a guest feel welcome and cared for when they visit your company’.

Take a cue from the airlines a...

August 10, 2016

Traditional modes of employee engagement will not help companies channelize the passions of their workforce any more. Period.

The day and age we live in, the millennials who will soon constitute 80% of our workforce, the disruptive opportunities that lay in front of eac...

May 3, 2016

Redefining the traditional approach of Compensation & Benefits

Most companies have redefined the HR functions of talent acquisition through employer branding or re-engineering; HR operations through shared services or data analytics; and performance management through n...

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