...Their brand has 100x more power than yours! Before I share my perspective, I would like you to observe these two pictures of LinkedIn posts from the same company – one post as an employer, another from one of its employee’s. (these pictures from Oracle are for reference purposes only) Now read the blog title again Need I say more? Employer branding was forever known as the art of building an image of a company as an employer of choice. In 2013, Talent Branding, (promoted b

Employee engagement is passé! Help people actualize Traditional modes of employee engagement will not help companies channelize the passions of their workforce any more. Period. The day and age we live in, the millennials who will soon constitute 80% of our workforce, the disruptive opportunities that lay in front of each one of us, all point towards one thing – people today seek mission critical assignments, they want to make a tangible difference to the world they live in,

Redefining the traditional approach of Compensation & Benefits Most companies have redefined the HR functions of talent acquisition through employer branding or re-engineering; HR operations through shared services or data analytics; and performance management through no ratings & ranking systems; however no company has yet attempted to redefine the most controversial HR stream of “compensation & benefits”. Most HR streams have become transformational in nature but from time