The new headlines are full of rampant layoffs in the Indian IT sector – some denying the development, others acknowledging it. While the situation looks grim, it clearly sends strong messages to the workforce – “reskill or perish”. And to the employers – “protect your employer brand and show your true character” As an employer branding strategist, I would urge organisations to address this situation in two ways: A. For Employers who are laying-off B. For Employers who are

Why is candidate experience such a mystery? I am not attempting to answer this question but I am genuinely perturbed at hiring teams not being able to solve for candidate experience. Because it is as simple as ‘making a guest feel welcome and cared for when they visit your company’. Take a cue from the airlines and hospitality industry on how they floor you when you visit their properties – Oberoi , Leela hotels, and Indigo, Singapore Airlines should be your benchmarks on #c