Let’s face it; social media is radically overtaking every other way of captivating the talent. With over 3.2 billion users, it has become the new sweet spot for the employer-employee matchmaking. According to LinkedIn, 49% of all professionals are following companies on social media with the intent to stay aware of their jobs. But in the arena of social media, who you choose to be your fighter is equally mattering to curating the correct content. You need to be on the same pa

Before I share my perspective, I would like you to observe these two pictures of LinkedIn posts from the same company – one post as an employer, another from one of its employee’s. (these pictures from Oracle are for reference purposes only) Now read the blog title again. Need I say more? Employer branding was forever known as the art of building an image of a company as an employer of choice. In 2013, Talent Branding, (promoted by LinkedIn) came to be known as the more socia