Let’s face it; social media is radically overtaking every other way of captivating the talent. With over 3.2 billion users, it has become the new sweet spot for the employer-employee matchmaking. According to the best social media for employer branding and recruitment marketing, LinkedIn, 49% of all professionals are following companies on social media with the intent to stay aware of their jobs. But in the arena of social media and recruitment, you need to be on the same pag

The new headlines are full of rampant layoffs in the Indian IT sector – some denying the development, others acknowledging it. While the situation looks grim, it clearly sends strong messages to the workforce – “reskill or perish”. And to the employers – “protect your employer brand and show your true character” As an employer branding strategist, I would urge organisations to address this situation in two ways: A. For Employers who are laying-off B. For Employers who are

...Their brand has 100x more power than yours! Before I share my perspective, I would like you to observe these two pictures of LinkedIn posts from the same company – one post as an employer, another from one of its employee’s. (these pictures from Oracle are for reference purposes only) Now read the blog title again Need I say more? Employer branding was forever known as the art of building an image of a company as an employer of choice. In 2013, Talent Branding, (promoted b