Let’s face it; social media is radically overtaking every other way of captivating the talent. With over 3.2 billion users, it has become the new sweet spot for the employer-employee matchmaking. According to LinkedIn, 49% of all professionals are following companies on social media with the intent to stay aware of their jobs. But in the arena of social media, who you choose to be your fighter is equally mattering to curating the correct content. You need to be on the same pa

We are just six months away from the most awaited year of the century, “Year 2020”. While analysts are busy predicting what new does 2020 hold for culture, technology, sciences, business and banking, we at Phoenix TalentX Branding are ready to give you a lowdown on how to devise employer branding strategies that are just as sassy, swanky, tech-savvy, wicked and fly as your centennial and millennial talent! Read on, to pace on your branding efforts… 1. Artificial Intelligence,

700,000 searches per month. Yes, you read it right, Diversity is that popular on google! It is 2 times more searched than the erstwhile most loved word “culture” in the corporate dictionary. Diversity is not only popular but also most relevant in today’s time, when the world is going through massive shifts in economies – what with them becoming “shared”, “gigged”, “internet or digital” and more “social” day by day. Where one advertisement or one diversity program is what it t

The new headlines are full of rampant layoffs in the Indian IT sector – some denying the development, others acknowledging it. While the situation looks grim, it clearly sends strong messages to the workforce – “reskill or perish”. And to the employers – “protect your employer brand and show your true character” As an employer branding strategist, I would urge organisations to address this situation in two ways: A. For Employers who are laying-off B. For Employers who are

I am not attempting to answer this question but I am genuinely perturbed at hiring teams not being able to solve for candidate experience. Because it is as simple as ‘making a guest feel welcome and cared for when they visit your company’. Take a cue from the airlines and hospitality industry on how they floor you when you visit their properties – Oberoi , Leela hotels, and Indigo, Singapore Airlines should be your benchmarks on #customerexperience and not your immediate com

Traditional modes of employee engagement will not help companies channelize the passions of their workforce any more. Period. The day and age we live in, the millennials who will soon constitute 80% of our workforce, the disruptive opportunities that lay in front of each one of us, all point towards one thing – people today seek mission critical assignments, they want to make a tangible difference to the world they live in, they want to utilize their craft for meaningful work