#phoenixpredictions #crystalball #employerbranding there was a world, then arrived a VUCA world, then came Corona and the world never looked the same From 2019 to 2025 how has or how will your #employerbranding #communications evolve? TREND 1: PRIORITIZATION OF MESSAGES IS KEY IN EMPLOYER BRANDING COMMUNICATIONS There was a time, employer branding communications once drafted would be relevant for years to come. Well, not anymore. In a VUCA world (Volatility, Uncertainty, Comp

8 ROLES that every employer branding team in India or globally should cultivate in their function to create the MOST AUTHENTIC AND MOST RESPONSIVE EMPLOYER BRAND in a post-pandemic world. Employer Branding Team Structure for Effective Execution on KPIs As per a 2021 LinkedIn research, companies with a STRONG EMPLOYER BRAND see 50% more applicants and a reduction in employee turnover by 28% and cost per hire by 50%. India, picked up on the employer branding agenda much later t

#EMPLOYERBRANDING IN A #PANDEMIC: When #2020 coronavirus hit employer branding How do you talk about a work experience that is not happening in communities (anymore)? How do you build a culture when there is no office anymore? How do you continue to induct new talent and train current talent in a #stayathome economy? How do you engage employees when they are distant yet experiencing ‘much-needed’ closeness with families? How do you show solidarity, put people first and allay

Let’s face it; social media is radically overtaking every other way of captivating the talent. With over 3.2 billion users, it has become the new sweet spot for the employer-employee matchmaking. According to the best social media for employer branding and recruitment marketing, LinkedIn, 49% of all professionals are following companies on social media with the intent to stay aware of their jobs. But in the arena of social media and recruitment, you need to be on the same pag

We are just six months away from the most awaited year of the century, “Year 2020”. While analysts are busy predicting what new does 2020 hold for culture, technology, sciences, business and banking, we at Phoenix TalentX Branding are ready to give you a lowdown on how to devise employer branding strategies that are just as sassy, swanky, tech-savvy, wicked and fly as your centennial and millennial talent! Read on, to pace on your branding efforts… 1. Artificial Intelligence,

Diversity Branding Done Right 700,000 searches per month. Yes, you read it right, Diversity is that popular on google! It is 2 times more searched than the erstwhile most loved word “culture” in the corporate dictionary. Diversity is not only popular but also most relevant in today’s time, when the world is going through massive shifts in economies – what with them becoming “shared”, “gigged”, “internet or digital” and more “social” day by day. Where one advertisement or one

The new headlines are full of rampant layoffs in the Indian IT sector – some denying the development, others acknowledging it. While the situation looks grim, it clearly sends strong messages to the workforce – “reskill or perish”. And to the employers – “protect your employer brand and show your true character” As an employer branding strategist, I would urge organisations to address this situation in two ways: A. For Employers who are laying-off B. For Employers who are

Why is candidate experience such a mystery? I am not attempting to answer this question but I am genuinely perturbed at hiring teams not being able to solve for candidate experience. Because it is as simple as ‘making a guest feel welcome and cared for when they visit your company’. Take a cue from the airlines and hospitality industry on how they floor you when you visit their properties – Oberoi , Leela hotels, and Indigo, Singapore Airlines should be your benchmarks on #c

Employee engagement is passé! Help people actualize Traditional modes of employee engagement will not help companies channelize the passions of their workforce any more. Period. The day and age we live in, the millennials who will soon constitute 80% of our workforce, the disruptive opportunities that lay in front of each one of us, all point towards one thing – people today seek mission critical assignments, they want to make a tangible difference to the world they live in,