Who owns employer branding in the 21st century?
Answer: EVERYONE During our client calls, we often get asked... “in today’s times where does employer branding reside?” "which function should own employer branding?" "who is responsible for delivering on employer branding?" The answer is shared above however let’s first understand or evaluate the roles different functions or teams play in shaping the #employerbrand of your organisation HR CREATES a great place to work Marketing COMMUNICATES it’s a great place to work Interna
