Answer: EVERYONE During our client calls, we often get asked... “in today’s times where does employer branding reside?” "which function should own employer branding?" "who is responsible for delivering on employer branding?" The answer is shared above however let’s first understand or evaluate the roles different functions or teams play in shaping the #employerbrand of your organisation HR CREATES a great place to work Marketing COMMUNICATES it’s a great place to work Interna

#phoenixpredictions #crystalball #employerbranding there was a world, then arrived a VUCA world, then came Corona and the world never looked the same From 2019 to 2025 how has or how will your #employerbranding #communications evolve? TREND 1: PRIORITIZATION OF MESSAGES IS KEY IN EMPLOYER BRANDING COMMUNICATIONS There was a time, employer branding communications once drafted would be relevant for years to come. Well, not anymore. In a VUCA world (Volatility, Uncertainty, Comp

Why is candidate experience such a mystery? I am not attempting to answer this question but I am genuinely perturbed at hiring teams not being able to solve for candidate experience. Because it is as simple as ‘making a guest feel welcome and cared for when they visit your company’. Take a cue from the airlines and hospitality industry on how they floor you when you visit their properties – Oberoi , Leela hotels, and Indigo, Singapore Airlines should be your benchmarks on #c